Superpower innovation
Innovation isn’t magic – it’s a mindset. I help teams unlock their creative potential by reframing problems, asking bolder questions, and turning friction into flow.
Innovation doesn’t start with Post-its or brainstorms. It starts with a culture that says: “We don’t know the answer – yet.”
For me, innovation means creating the conditions for something new to emerge. That might be a product, a process, or even a shift in perspective. And it usually starts with asking a better question – the kind that opens new paths instead of narrowing them.
I’m not interested in “innovation theatre.” I’m interested in real change – the kind that makes people say, “Wait, we can do that?” And then actually doing it.
Sometimes, that means challenging assumptions. Sometimes, it means simplifying. Always, it means listening – to users, to data, to the weird idea in the corner that just might work.
I love the messy middle of innovation. The part where nothing is clear and everything is possible. That’s where the good stuff lives.
Food for thought
On’s DNA is innovation. But true innovation means more than “what’s next?” – it’s about “what’s better?”
One approach could be to implement “Problem Sprints”: dedicated short bursts where teams pause delivery mode and enter exploration mode. No KPIs. No assets to ship. Just bold reframing of persistent user or business challenges.
I also see potential in building a lightweight internal “Innovation Archive” – capturing unrealized ideas, concepts, and early prototypes that didn’t make it to market yet, but still hold potential. Innovation is not just about speed – it’s about remembering good ideas and giving them second chances.
Innovation thrives when we dare to look beyond the brief.