Collaboration across disciplines
The best ideas don’t care about your job title. I bring strategy, design, copy, and production together early – because collaboration is not a handoff, it’s a handshake.
In the real world, great work is never created in isolation. It’s the product of diverse minds colliding, overlapping, and building on each other.
I believe true collaboration starts before the kickoff. It starts with curiosity, mutual respect, and a shared goal. That’s why I love working cross-functionally – not just because it’s effective, but because it’s more fun.
I’ve seen how ideas get better when strategists think visually, when designers challenge the brief, and when copywriters co-create concepts with developers. That’s where the magic happens – in the overlap.
Collaboration isn’t just about being “nice.” It’s about being real. Bringing your full perspective, listening hard, and knowing when to fight for an idea – and when to let it evolve.
My job as a creative lead is often translator, bridge-builder, and occasional peacekeeper. But mostly: someone who makes sure we’re not just working together, but creating something better because of it.
Food for thought
The magic happens in the overlap. Strategy, design, copy, production – these aren’t silos, they’re ingredients.
One opportunity could be establishing a "Creative Assembly" – a monthly gathering where people across all disciplines share work in progress, challenges, and early ideas in an open, energizing format. Not a status meeting – a creativity jam session.
I also believe in radical early alignment: setting a “collaboration charter” at the start of every major project. Who owns what? How will decisions be made? Where can we prototype together, not alone?
Collaboration across disciplines isn't just logistics. It’s culture. And the stronger that culture, the better – and braver – the work.