Building high-performance teams
Great teams don’t just happen. They’re built – with clarity, care, and a little creative chaos. I believe in creating environments where people feel safe to take risks and confident to deliver their best work.
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I’ve worked in teams that fly – and in some that fizzle. The difference? It’s rarely about talent. It’s about trust.
High-performance teams are not made by micromanagement or endless meetings. They’re made by giving people the tools, direction, and support they need – and then stepping back to let them own it.
To me, leadership means setting a clear north star, creating psychological safety, and then empowering everyone to contribute in their own way. I care about people as humans first and professionals second. Because when people feel seen, heard, and challenged – that’s when the work shines.
I also believe in feedback culture – not the kind that hides behind polite silence, but the kind that’s honest, timely, and kind. Because growth happens at the edge of comfort, and high performance needs both challenge and care.
Food for thought
At On, talent is abundant. But true high-performance comes from alignment, empowerment, and emotional investment.
A powerful lever could be the creation of cross-functional "creative tribes" – small, flexible groups that own a challenge end-to-end. These tribes could blur traditional role boundaries and create tighter, faster collaboration between design, strategy, copy, and production.
Another idea: A “Fast Feedback Friday” ritual, where teams exchange rough ideas in a safe, supportive setting. No polish. No pressure. Just fast, fearless feedback that strengthens ideas early and deepens team trust over time.
High-performance is not just about moving faster – it’s about moving together.